https://ecomframe.org/en https://ecomframe.org/en/articles https://ecomframe.org/en/contact https://ecomframe.org/en/privacy-policy https://ecomframe.org/en/terms https://ecomframe.org/en/articles/e-commerce/how-to-improve-cvr 2026-03-21 https://ecomframe.org/images/articles/metrics/cvr-improvement.jpg How to increase CVR (Conversion Rate) and improve sales Conversion rate optimization process in e-commerce https://ecomframe.org/en/articles/glossary/average-order-value 2026-03-30 https://ecomframe.org/images/articles/lex/AOV.jpg AOV (Average Order Value) – definition, formula and how to increase it Increasing average order value visualized on a revenue chart https://ecomframe.org/en/articles/glossary/click-through-rate 2026-03-21 https://ecomframe.org/images/articles/lex/CTR.jpg CTR (Click-Through Rate) – definition, formula and how to interpret it Click-through rate analysis on a marketing campaign chart https://ecomframe.org/en/articles/glossary/cost-per-click 2026-03-30 https://ecomframe.org/images/articles/lex/CPC.jpg CPC (Cost Per Click) – what it is, how to calculate it, and what it means Cost per click CPC illustrated on a chart https://ecomframe.org/en/articles/glossary/cpa-cost-per-acquisition 2026-03-30 https://ecomframe.org/images/articles/lex/CPA.jpg CPA (Cost Per Acquisition) – what it is, how to calculate it, and what it means CPA metric showing the cost of acquiring a customer or conversion https://ecomframe.org/en/articles/glossary/customer-acquisition-cost 2026-03-21 https://ecomframe.org/images/articles/lex/CAC.jpg CAC (Customer Acquisition Cost) – definition, formula and how to calculate it Customer acquisition cost visualized on a marketing performance chart https://ecomframe.org/en/articles/glossary/customer-lifetime-value 2026-03-21 https://ecomframe.org/images/articles/lex/LTV.jpg LTV (Customer Lifetime Value) – definition, formulas and business impact Customer lifetime value visualized over time on a revenue chart https://ecomframe.org/en/articles/glossary/cvr-definition 2026-03-21 https://ecomframe.org/images/articles/lex/CVR.jpg CVR (Conversion Rate) – definition, formula and benchmarks Conversion rate visualized in an e-commerce funnel https://ecomframe.org/en/articles/glossary/roas-return-on-ad-spend 2026-03-25 https://ecomframe.org/images/articles/lex/ROAS.jpg ROAS (Return on Ad Spend) – what it is, how to calculate it, and what it means ROAS metric showing return on ad spend https://ecomframe.org/en/articles/glossary/roi-return-on-investment 2026-03-25 https://ecomframe.org/images/articles/lex/ROI.jpg ROI (Return on Investment) – what it is, how to calculate it, and what it means ROI as a measure of investment profitability