Articles

A collection of articles, analyses and practical materials.

Results: 11

How to calculate AOV and average order value correctly

Articles2026-04-06

AOV (Average Order Value) - how to calculate it correctly in practice

Learn how to calculate AOV correctly. Net or gross, discounts, returns, cancellations, shipping, segmentation, and common mistakes.

#aov #average-order-value #ecommerce

Cost per click CPC illustrated on a chart

Glossary2026-03-30

CPC (Cost Per Click) – what it is, how to calculate it, and what it means

Learn what CPC is, how to calculate it, and how to interpret cost per click in online advertising. Includes formula, examples, and benchmarks.

#cpc #cost-per-click #advertising

CPA metric showing the cost of acquiring a customer or conversion

Glossary2026-03-25

CPA (Cost Per Acquisition) – what it is, how to calculate it, and what it means

What CPA is, how to calculate it, and how to interpret the result. See the formula, examples, and the importance of CPA in marketing and sales.

#cpa #cost-per-acquisition #marketing

Glossary2026-03-25

ROAS (Return on Ad Spend) – what it is, how to calculate it, and what it means

What ROAS is, how to calculate it, and how to interpret the result. See the formula, examples, and the importance of ROAS in advertising and ecommerce.

#roas #return-on-ad-spend #advertising

ROI as a measure of investment profitability

Glossary2026-03-25

ROI (Return on Investment) – what it is, how to calculate it, and what it means

What ROI is, how to calculate it, and how to interpret the result. See the formula, examples, and the importance of ROI in business.

#roi #return-on-investment #analytics

Conversion rate optimization process in e-commerce

Articles2026-03-21

How to increase CVR (Conversion Rate) and improve sales

Learn how to improve your conversion rate (CVR) and generate more sales without increasing traffic or ad spend.

#cvr #conversion-rate #ecommerce

Increasing average order value visualized on a revenue chart

Glossary2026-03-21

AOV (Average Order Value) – definition, formula and how to increase it

What is AOV (Average Order Value)? Learn how to calculate it, why it matters, and how it impacts revenue and profitability in e-commerce.

#aov #average-order-value #ecommerce

Click-through rate analysis on a marketing campaign chart

Glossary2026-03-21

CTR (Click-Through Rate) – definition, formula and how to interpret it

What is CTR (Click-Through Rate)? Learn how to calculate it, what it means, and how to use it in SEO, paid ads, and email marketing.

#ctr #click-through-rate #ecommerce

Customer acquisition cost visualized on a marketing performance chart

Glossary2026-03-21

CAC (Customer Acquisition Cost) – definition, formula and how to calculate it

What is CAC (Customer Acquisition Cost)? Learn how to calculate it, what costs to include, and how it impacts profitability and growth.

#cac #customer-acquisition-cost #ecommerce